HovickDesign ~ Concepts & Links Your Unique Challenges ~ Real Solutions

Mindful, environmentally sensitive design, applying sustainable materials, making choices among products and technologies for Comfort, Health and Satisfaction

We are part of an evolving global culture, armed with the insight of principle, experience and research. Our guiding principles for business must include benefit to the environment in which we live - as responsibility to future generations. In our quest for profit we have responsibility to all life - to apply what we have wisely. How shall we learn to do this? Nature is our teacher. We can study Nature as good students, bringing an open mind, sifting for   patterns, breaking with assumptions, setting aside convenience. If we attend to this, what we design may conform to the principles revealed through that study of nature. If we are to survive, we must. What is the evidence? Rigid, presumptuous design and utilitzation of resources yields such abiding memorials as the Plastic Gyre in the South Pacific (twice the size of Texas), a Desolation of waste in the Appalachians, ruined ground water resources due to Fracking, dwindling ground water resources for the sake of  for sale and profit leaving citizens with inadequate aquafers, Gene Modification for efficiency and economy to the producers introducing new vectors leading to cancer, and leading to the cancerous legalities that prevent small gardens and farms from thriving. Flexibility, sustainability, responsibility to changing climate and resources are essential. We must also be quick to see where our practices are laying waste to the earth for the sake of agriculture, wildlife, and human communion. We really need to do no harm, if only for our children and our children's children.

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